Designing Websites with Personality

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We all have personalities, and no one is exactly like another. Our relationships and memories are built on our interaction with other people.

Like every person, web designers have unique and intriguing personalities. But even with the clearly obvious level of impact our personality has in our lives and our work, there is still a noticeable lack of individuality in the web designs we see on the web.

For example, why do the Chicago Tribune and New York Times have websites with such similar personalities even when these newspapers are unique in their own right?

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