Monthly Archives: February 2012

Case Study: OnePlace Inc. Design

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When OnePlace Inc. came to me they had decided to shift the direction of their business and needed a new web design that reflected their new goals. While the target market was the same, the product was entirely new.

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Redefining Hick’s Law

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Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong.

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